The importance of email marketing in today's marketing landscape remains the same over the years. Therefore, it is essential to stay up to date with the latest trends as this will help you create better email campaigns and outperform your competitors. And to do that, you need to look at the different KPIs for each campaign. Using the email marketing tools you've chosen, you can find out which facets of your emails you need to improve on. Therefore, you should identify the factors listed below that may be relevant to your campaigns. We'll also discuss how to measure each metric to help you generate insights from each: Deliverability rate Deliverability is the speed at which an email reaches its intended destination.
In other words, it is how often emails are opened and read by recipients. Here's how you calculate your email deliverability rate: Total emails sent / Total emails sent Source: emailtooltester.com/en/blog/email-deliverability-september-2020Many factors affect email deliverability, and here are a few: The network may have poor health and name resolution has a bad reputation. Emails contain spams words in header, text and other parts. Email marketing platform you use to employee data send your emails (pictured above)Any reported spam complaints (more on this later). The opening rate Open rate is the percentage of people who opened your email.
This means that you can calculate your click-through rate (CTR) by dividing the number of clicks by the number of recipients who opened your email. Here's how you calculate the open rate of your email campaign: Number of email recipients who opened your email / Total number of email recipients The variables that affect the open rate of your email are: Subject Line - Write more personalized emails starting with including the recipient's name in the subject line to engage them by clicking on your.