It's important to understand if people who sign up for Slack continue to use Slack. In such a broad market, it's important to segment your audience and create a solid plan to conquer the land of your new customers. That's why Slack chose a localized approach rather than one extensive massage in the majority of the market. Chapter 4: Customer Experience as a North Star Slack was able to enjoy super growth without marketing staff . “That growth is unprecedented.
Both Slack's daily user ghost mannequin effect service base and paid seats have increased 3.5-fold in just one year.” ~ Josh Constine, TechCrunch Slow growth As mentioned earlier, Bill Macaitis, formerly Zendesk's CMO and senior vice president of Salesforce, took office in November 2014, nine months after the open house. Bill Macaitis focused on creating a customer experience that people love, rather than relying on growth hacks, paid marketing channels, and short-term tactics.
Andrew Chen, former Uber growth VP and marketing leader, talks about the crappy click-through law- an unavoidable point for all businesses to arrive. Marketing channels that have acted like a fuss in the past stop bringing the same positive ROI over time. In other words, all marketing channels have an expiration date.